13+ years building brands, go-to-market strategies, growth engines and the operations behind them for fintech, SaaS, healthcare, real estate and D2C companies across India, the GCC and the US. Strategy in the boardroom, hands on the work.
Across fintech, healthcare, real estate, consumer brands and B2B services. For each one: the brief, what I did, and what came of it.
Help founders in fintech, healthcare, real estate and D2C find a clear position and grow from it.
Work directly with founders on positioning, brand identity and launch plans, then build the funnels, content, CRM and SOPs behind them, with a leadership scope of 32.
Take an AI health platform to market in India, the GCC and North America.
Set positioning and go-to-market for three markets, rebuilt the website and content funnel, ran CXO-level ABM, and built a 10+ member team across content, design, performance and automation.
Make a B2B fintech known and trusted by the banks and financial institutions it sells to.
Built the ICP-led go-to-market and account-based marketing programme, turned the company's LinkedIn into a thought-leadership channel, and conceived Finteraction, a flagship event series for CXOs.
Build a marketing function from zero and grow a young agency.
Led brand strategy and more than 20 branding and rebranding projects for eCommerce, real estate, fintech, healthcare and hospitality clients, and managed high-value accounts in India and abroad. For real estate clients, including DAMAC, ran lead-generation campaigns that delivered thousands of qualified leads.
Generate a steady flow of leads from US decision-makers for a recruitment and data-solutions firm.
Ran inbound and outbound campaigns across Google Ads, display and email, rebuilt the website and landing pages, built prospect databases and outreach sequences, and created the sales decks, brochures and web content the team sold with.
For 13 years I've helped companies decide what they stand for, who they're for, and how to reach those people.
My work sits where strategy, brand and growth meet. I've written go-to-market plans for new markets, shaped and rebuilt brands, created flagship events for CXOs, and built the marketing teams and systems that turn all of it into revenue. I've led marketing at a digital agency I helped grow to 60+ people, at Perfios in B2B fintech, and at an AI health platform selling across India, the GCC and North America.
Marketing only works when the business behind it works, so I've always built the operations too: setting up CRMs so sales and marketing see the same pipeline, writing SOPs and review rhythms that teams actually follow, and running operations teams early in my career.
Today I lead marketing and growth at Brynd Media, working directly with founders. I do my best work in a founding or leadership team that needs one person who can set the strategy, shape the brand, fix the operations and stay close enough to the work to know what's really happening.
Every growing company has gaps between marketing, sales, product and operations. That's where I do my best work.
When numbers dip, I don't just add budget. I find what's actually broken, whether that's the message, the funnel, the follow-up or the team, and fix that first.
Channels, tools and buyers change every year. I keep upgrading myself, from new platforms and AI tools to new industries, so the company never runs on last year's playbook.
CRMs sales teams actually use, SOPs people follow, and weekly rhythms that catch problems early, so nothing falls through the cracks.
Marketing one week, operations the next, hiring the week after. If there's a gap, I fill it.
How I would spend my first three months after joining your team.
Audit the brand, positioning, funnel and numbers. Talk to customers, sales and the founders. Find the one constraint that matters most.
Sharpen the positioning and brand story, choose the two or three channels that fit, and agree on the one number everyone will track.
Campaigns, content, events and the tracking behind them, launched and reviewed every week.
Double down on what works, hire and coach the team, and put the CRM, SOPs and playbooks in place so it runs without me in every meeting.
From running operations teams to leading marketing for venture-backed and founder-led companies.
Strategy, brand and growth for founder-led startups in fintech, healthcare, real estate, SaaS and D2C. Leadership scope of 32.
Positioning, go-to-market and growth for an AI health platform across India, North America and the GCC. Led a 10+ member team.
Product marketing, brand and flagship events for a global B2B fintech serving banks and financial institutions.
Built the marketing function from the ground up, led 20+ brand projects for eCommerce, real estate, fintech, healthcare and hospitality clients including DAMAC, and helped scale the agency to 60+ people.
Lead generation, sales collateral and brand assets for a US-focused recruitment and data firm. Lead volume up 150%.
Ran Lenovo India's B2B marketing and service operations with a 10–15 member team, and built the CX and sales-support workflows.
Managed IT systems, networks and user support, keeping operations stable and secure.
14 free tools I made for founders in fintech, healthcare, real estate and any startup. Each one ends with something to do today. No sign-up.
Tell it how much money your business makes now, and how much you want to make. It tells you how many new customers you need every month to get there.
Open tool →Shows how much money you spend to win one customer, and whether that customer pays you back more than that.
Open tool →Fill in a few blanks about your product. It writes your one-line pitch, website headlines and a sales email for you.
Open tool →Shows how many sales you lose when you call new leads back late, or never call them at all.
Open tool →Shows how many Google reviews you need to beat your competitor, and how many customers to ask each week.
Open tool →Finds the money your clinic loses when calls go unanswered, patients don't turn up, or don't come back.
Open tool →Tells a hospital how many new patients it needs every day to fill its empty beds, and how much money empty beds cost.
Open tool →Tells you if your free health camp really brought patients to your hospital, and if it made or lost money.
Open tool →Tells a builder how many site visits and how much marketing money they need to sell all their flats on time.
Open tool →Compares what one home sale costs through brokers and what it costs through your own ads, so you know which is cheaper.
Open tool →Tells a builder how many early booking requests (EOIs) to collect each week so launch day sells well.
Open tool →Shows how many people download your app but never finish signing up, and what one real, active customer actually costs you.
Open tool →Tells a lending company how many leads and how much marketing money it needs to give out its monthly loan target, and whether each loan makes a profit.
Open tool →Checks whether your fintech app and website look safe and follow RBI rules, so more people trust you with their money.
Open tool →Whether you need a marketing leader, an operator or a co-founder, tell me what you're building and where it's stuck. I reply within a day, and I'm happy to share my full resume.
Answers are written by me. For anything else, send your question and I'll reply within a day.